The most important component of the marketing mix is promotion. Its short term strategy that provides early cash injection. All the other P's( product, place, price.) have to be in alignment with promotion. With an aggressive promotion strategy no one can stop you. It is this strategy we used to get our first advertisers for our publication. Every business must have a client profile of their customers, this will target your efforts better. Well, back on the grind.
Greg Hawk
CMO
Biz1media LLC
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